“Never Lose a Customer Again” by Joey Coleman is a game-changing guide to customer retention. In this book, Coleman lays out a step-by-step process for creating a customer journey that keeps customers coming back for more. He outlines the eight phases of the customer journey and provides practical strategies for turning first-time buyers into lifelong customers. Drawing on his years of experience as a customer experience consultant, Coleman offers insights, tips, and case studies that demonstrate the power of customer retention. This book is a must-read for any business owner or marketer looking to increase customer loyalty and drive long-term growth.